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    • Expanding Abroad

Sentiment Survey: Connecting businesses across ASEAN

  • Article

Our most recent survey of 600 businesses across ASEAN found that companies expect to invest more inside ASEAN than elsewhere, fuelled by expectations of strong growth in intra-ASEAN trade.

ASEAN offers compelling opportunities for businesses with international growth ambitions.

Amanda Murphy | Head of Commercial Banking for South and Southeast Asia at HSBC.

“It is a complex and diverse region, and each market has its own distinct characteristics. This reinforces the need for businesses to work with partners that have the right regional experience and local knowledge as they expand across borders.”

With an estimated GDP of USD4 trillion by 20251 and a population of 672 million, ASEAN is a major consumer market and an increasingly important production base in international supply chains. Intra-ASEAN trade accounts for the biggest share of imports and exports, facilitated by growing digital connectivity and economic integration between the member economies.

Download our ASEAN sentiment survey findings to see how key decision makers are preparing for growth and uncertainty.

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