Growing internationally with Mobvista

Guangzhou technology company Mobvista is one of many innovative software companies to grow out of the Greater Bay Area. It specialises in mobile advertising and digital marketing, helping brands to acquire customers and sell products internationally.

The business went public in Hong Kong in 2018 and has been scaling up with support from HSBC ever since. Now with over 1,000 staff and 21 offices around the world, Mobvista is a classic example of a tech innovator driving growth out of the GBA, connecting China to the rest of the world.

And that’s exactly what it is now doing. As it grows, Mobvista has sought strategic opportunities to open up the complex Chinese market to international customers.

Last year it bolstered its domestic capabilities with the acquisition of Beijing-based smart marketing business Reyun. With $120m in additional credit from HSBC, Mobvista has been able to put capital investment into Reyun, accelerating its development and plugging it into its international offering at pace.

With the support of HSBC, Mobvista has expanded its mobile advertising and digital marketing services to over 100 markets globally in less than a decade.

The fast integration has also helped Mobvista to offer its customers instant access to a global offering. It has provided international customers with greater ability to tap into the fast-growing Chinese market, ultimately providing domestic and international developers with a more efficient, one-stop experience to meet development needs across a range of business stages including start-up to maturity, statistical analysis, user growth and commercialisation to cloud cost optimisation.

Song Xiaofei, Chief Financial Officer at Mobvista, said: “Acquiring Reyun has really driven our international strategy in the last year. Not only do we have a more prominent presence within China, but we’re able to expand our existing global services, ultimately improving our international offer. “HSBC has supported our growth from the outset, particularly in ensuring our day-to-day operations continue to be agile and well-structured as we grow and expand our ambitions around the globe.”

Neo Wang, Managing Director and Head of Commercial Banking, Greater Bay Area, HSBC, added: “Mobvista is a successful example of a Greater Bay Area technology start-up bringing Chinese technology to the world. The Reyun acquisition enhances the core competencies of Mobvista in China and opens up new channels to help global clients expand into the Chinese market.“

“As a leading international bank in the Greater Bay Area, HSBC is committed to serving technology and innovation companies and we are very proud to participate in and support the development of the Greater Bay Area's technology and innovation ecosystem. Focused on serving technology and innovation companies, HSBC provides a dedicated credit fund to support innovation, combined with the HSBC Group's global network and service expertise, offering reliable financial support for companies to achieve their global growth ambitions.”